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WINNIN INTELLIGENCE

AI Principles Statement

Last updated: June 2026.

Technology at the service of people

At Winnin, Artificial Intelligence is present across our entire business, from our proprietary systems, such as Winnin Intelligence, to the tools we adopt. We believe it should amplify human potential, with ethics, security, and transparency.

That is why we've defined eight Responsible AI North Star Principles, guiding how we build, deploy, and use AI, in our own systems and in the third-party tools we rely on. They are our public commitment to clients, partners, and society.

Keeping pace isn't enough. We help you lead.

IN PRACTICE

  • We continuously evolve how we deliver our marketing expertise.
  • We anticipate your shifting needs and expectations.
  • We put AI to work so you can lead your market.

Our AI will not create bias. Against anyone.

IN PRACTICE

  • Safeguards detect and correct bias, before and during use.
  • Diverse, representative, and governed training data.
  • Continuous evaluation to preserve equity across groups.

You will always know when and how AI is used.

IN PRACTICE

  • We disclose AI interactions and label AI-generated content.
  • Every AI decision comes with a reason, adapted to the audience.
  • Records that let us trace data and reproduce results.

Every AI decision has an owner. And leaves a trail.

IN PRACTICE

  • Governance, auditing, and incident response across the lifecycle.
  • Corrective and preventive measures, with transparency and integrity.
  • Alignment with laws, regulations, and ethical principles, user first.

Secure by design. Tested first. Protected always.

IN PRACTICE

  • Risk assessments, testing and proper validation before every release.
  • Protection against failures, misuse and threats - preventive and corrective.
  • Limitations and safeguards clearly communicated.

Your data, protected from the first step to the last.

IN PRACTICE

  • Client confidentiality and processing under an appropriate legal basis.
  • Minimization, anonymization and privacy by design & by innovation.
  • The same protection standard applies to third-party tools.

AI supports. People decide.

IN PRACTICE

  • We encourage AI-assisted decisions to be reviewed by a person before they are acted on.
  • We run internal checks on our AI processes, at a scale appropriate to our structure.
  • We count on our clients to ensure this human review happens before any final decision.

We innovate for well-being - human, social, environmental.

IN PRACTICE

  • No manipulation, deception or exploitation, especially of vulnerable people.
  • Human rights and dignity respected throughout the entire lifecycle.
  • Environmental sustainability as part of our operations.

IN PRACTICE

  • Dedicated governance An AI Governance Committee reviews every initiative, with technical support from a multidisciplinary group AI-GWG.
  • Impact assessment Higher-risk systems undergo an AI Impact Assessment (AIA) before going into production.
  • International standards Our AI Management System follows the ISO/IEC 42001 framework and is integrated into our Information Security and Privacy Management System, certified to ISO/IEC 27001 and 27701.
  • Exercise your rights You can find information on the responsible use of Artificial Intelligence through the Data Subject Portal at winnin.com.

Responsible innovation, all the way through

from technology to governance.

Classification and Labeling: Public · AI-assisted, human-reviewed.