Share of Attention™

Winnin's Share of Attention metric leverages crucial data to dominate the attention economy

+82% of all the content consumption online is video (source: Cisco).

You have access to a database of over 2.5 billion videos, 6.3 trillion engagements, and 130 trillion views.

UGC represents more than 70% of all engagement with brands on social media.

Share of Attention is based on what people actually do, not what they say they do.

Share of Attention measures the result of your marketing efforts, not the effort itself.

Drill down by country, platform, audience, topic, and more.

Share of Attention helps you understand what will happen, not just what happened.

Share of Attention has four key elements:

Owned, Earned (UGC) and Paid in multiplatform social video. Perceived attention.

Views, engagements and content. Interactive attention.

Positive or non-positive. Perceived attention.

Each category behaves differently across platforms. Contextualized attention.

Share of Wallet

Stock market performance of Winnin 50 Global Index vs S&P 500 over the past 5 years: beat the benchmark by 70.32%.