The metric that tells you whether your brand is winning culture before it shows up in sales.
Share of Attention™ measures the percentage of real consumer attention your brand captures within its category, updated weekly across every major cross-platform signal. The leading indicator for where your market share is heading next.
Why Share of Attention™ works.
of all online content consumption is video. (Cisco, 2022)
tracked across the open social web, refreshed daily.
of all brand engagement on social media is user-generated.
Every signal is based on real actions, not declared preferences or survey responses.
Measures the impact of your marketing, not the spend behind it.
Drill down anywhere to see what's emerging before it peaks.
Four signals build attention. Attention builds revenue.
Share of Attention™ combines four behavioral signals into a single comparable score, calibrated per category to reflect what actually moves market share.
CONTENT
Owned, Earned (UGC) and Paid across multiplatform social video.
Perceived attentionINTERACTIONS
Views, engagements, and content responses across every platform.
Interactive attentionSENTIMENT
Positive or non-positive signal, scored at the post and creator level.
Perceived attentionPLATFORM WEIGHT BY CATEGORY
Each category behaves differently — we weight each platform per category.
Contextualized attentionCultural Relevance is an Indicator for Growth.
The 50 most culturally relevant brands outperformed the S&P 500 by 70.32% over five years.
Where does your brand stand?
Get a sample Share of Attention™ Report for your category. Delivered within 48 hours.