The Cultural Intelligence Built for Brand Strategy.

Share of Attention is Winnin's proprietary metric that estimates the percentage of consumer attention directed at brands, within a category and country, based on real interactions with video across platforms like YouTube, TikTok, Instagram, Facebook and Twitch, updated weekly.

The Share of Attention calculation accounts for the following core components, combined to produce a precise estimate of consumer attention:

Sentiment. The predominant sentiment expressed in videos related to your brand and competitors, classified as positive, neutral, or negative.

Category and platform weighting. Reflects the specific cultural impact of each market category and video platform within a given country, allowing a more precise measurement of the real attention directed at your brand.

Real engagement. Genuine user interactions with videos, including likes, comments, and shares.

Content. The analysis covers the performance of the brand's owned channels (Owned), user-generated content (UGC), and paid campaigns (Paid).

Country. Calculated market by market, delivering localized insights into attention dynamics across different markets.

Share of Voice measures content volume and mentions. Share of Attention measures real consumer behavior. SoA accounts for engagement, sentiment, content type, and platform weight, calibrated per category, so the score reflects what actually moves market share.

Social listening monitors text-based mentions on social media (posts, tweets, comments). Winnin focuses exclusively on video analysis — what people watch and how they engage with that content.

Winnin measures real attention: views, engagement, and the volume of videos produced about each brand, not just mentions. Share of Attention is a contextualized attention metric that filters negative sentiment, weights platforms by category relevance, and recalibrates the variables daily.

Winnin delivers cultural intelligence: not only what is being said, but which territories, formats, and creators are capturing attention in the video market. Zai™, our Cultural Intelligence agent, is trained on a vast dataset of social video, real user behavior, and brand context — delivering actionable strategic insight, not just raw data.

Cultural Intelligence is the ability to understand where culture is heading by analyzing what people actually choose to consume — not just what they say in surveys or focus groups.

At Winnin, Cultural Intelligence comes from observing billions of behavioral signals across social video platforms like TikTok, YouTube, Instagram, Facebook and Twitch. We analyze what people watch, engage with, create and share to identify the movements, communities, and conversations shaping culture in real time.

Unlike traditional research — which tends to be reactive and declarative — Cultural Intelligence is behavioral and predictive. It reveals emerging attention shifts before they go mainstream, helping brands understand where they have authentic relevance and real growth opportunity.

In practice, it helps brands: spot emerging cultural movements before competitors, see which communities drive attention and engagement, uncover territories and white space no other brand has claimed, anticipate where cultural relevance is migrating, and make strategic decisions with more speed and confidence.

In a world where relevance can't be bought — only earned — Cultural Intelligence lets brands act before culture moves on.

Demand Intelligence is Winnin's proprietary module that maps what is actually driving consumer attention within a category, based on real behavioral signals across social video. It shows which themes are growing, which are declining, and where audience attention is concentrating, so brands can identify growth opportunities, uncover white space, and act before demand peaks.

YouTube, Facebook, Instagram, Twitch, and TikTok.

We're a SaaS platform with a monthly subscription model. Pricing varies by the plan contracted and the features included, letting you choose the option that best fits your operation's needs.

Winnin Intelligence is designed to both complement and amplify the ecosystem of tools you already use — and, in some cases, replace specific layers depending on the solution category.

Rather than positioning itself as a direct substitute for every platform in your stack, Winnin works as a cultural intelligence layer that sits on top of traditional tools. Where most solutions focus on performance data, social listening, or internal brand metrics in isolation, Winnin connects that information to people's real attention behavior, revealing what is actually shaping culture at scale.

In practice, Winnin can: complement your current ecosystem by enriching research, analytics, and social listening with cultural context and predictive insight; replace legacy research workflows that lean heavily on surveys, manual trend analysis, or retrospective reports; and guide strategy as a compass of cultural relevance, helping teams prioritize channels, campaigns, and markets.

The real value isn't replacing tools through simple consolidation — it's transforming the decision layer from a fragmented data-interpretation process into a unified system of cultural intelligence.

Winnin's data comes directly from the platforms' official APIs and from proprietary large-scale data collection systems.

For platforms like Facebook, Instagram, YouTube and Twitch, Winnin accesses public data through the official APIs provided by Meta and Google. An API (Application Programming Interface) is a secure, standardized connection that lets platforms share structured data with authorized systems in a reliable, stable, and compliant way.

For platforms like TikTok, where public API access is more limited, Winnin uses a proprietary scraping infrastructure to collect publicly available content directly from those platforms. Scraping is an automated data-collection process that captures publicly accessible information at scale, enabling continuous monitoring of videos, engagement signals, creators, and emerging cultural behaviors.

This hybrid infrastructure allows Winnin to analyze billions of videos globally across the major social platforms, transforming raw behavioral data into actionable Cultural Intelligence.

Yes. Zai™ can read and process each brand's internal materials via file upload in PDF, DOC, DOCX, TXT, and CSV formats.

Those files are then combined with Winnin's Cultural Intelligence data, letting Zai cross-reference your internal brand knowledge with real-world behavioral signals. The result is strategic output that is more precise, more contextual, and aligned both to your brand's purpose and to its current business challenges and opportunities.