Influencers: why did this style of marketing went so well?

There are so many innovations in the online world, that’s why the way people consume content has also changed. Consequently, digital marketing has had to evolve and companies need to keep up with these changes.

If you’ve been on the internet for some time, you’ve already noticed that big brands have been adapting when it comes to promote their products and services. One of the most used ways nowadays is the partnerships with influencers and that’s what we’re going to talk about today

Not wanting to influence you, but in the middle of the text there is very important information for content creators…

Want to understand better why this method worked so well and who are the main influencers of the moment? Come with us!

What influenced you to get to this article?

We want to start by reflecting on your internet habits. How many times have you felt influenced to buy something because you saw someone talking about it on your favorite social network? This is what we call influencer marketing.

The so-called influencer marketing basically consists of brands choosing people from the online world to share with their audience some product, service, message, experience or any other element related to the company.

This strategy is almost the same as the famous “word of mouth”, because from the moment the public sees someone they trust talking about a certain thing, they become interested too.

This not only gives more sales, but also provides the values ​​of the enterprise, generates more recognition of what is being promoted, retains consumers and so on.

So if influencer marketing is the newest form of outreach, who will do the selling? That’s where influencers come in.

Who are the influencers?

Also known as digital influencers, most of them are ordinary people who have gained notoriety on Instagram, YouTube, Facebook and other social networks, becoming true personalities.

They are in the most different niches and also have an expressive number of followers and stand out for their irreverent characteristics for the environment in which they operate.

Influencers are today, what the great and most famous TV presenters were once for media. However, these celebrities such as singers, actresses, football players and other artists also have a foot in influencer marketing.

Typically, companies choose those that have a very similar audience to their brand, whether in the areas of:

  • Entrepreneurship
  • Health
  • Aesthetics
  • Games
  • Humor
  • Fashion
  • Among others
  • Beauty

Or, just the opposite public, to attract new customers and diversify the portfolio.

Do you remember we talked about having important information for content producers? The real tip: everyone can be an influencer! Just have a basic structure for brands to feel interested in using it to promote their services and products.

On Winnin’s blog, we give you some tips for your content to earn more engagement, to understand what your audience is consuming on the internet and more.

Advantages of partnering with influencers

As we mentioned in the topic about influencer marketing, partnering with influencers is an extremely advantageous strategy. Check out the main benefits below:

  • Engaged audience: the audience of influencers is completely engaged, so if the personality gave his opinion about a certain product, you can be sure that people will follow and it may even become a trend.
  • Broader coverage: using influencers is a great alternative to reach new audiences and increase the reach of your brand and, consequently, improve your results.
  • New media: if you can’t engage consumers on certain digital channels, leave it in the hands of those who already have an audience there, so your company will be making its presence on different platforms.
  • Distinctive content: most influencers are creative enough to give a new face to their campaign, so by giving them freedom to adapt the briefing according to the audience, their strategy could be even better.

Biggest influencers in US today

According to the number of followers on Instagram, the Top 10 Digital Influencers in the United States of 2022 have been determined. Find out who they are below:

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If you want to stay on top of things about content creators, trending videos, video formats and more engaging topics, keep visiting Winnin’s blog weekly.


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